JAM Paper
Revolutionizing JAM's online presence with global UI update, redesigned product description page and completely custom design builder tool and user system.
Client
JAM Paper
Industry
Paper Products
Service
UI / UX Design
Web Design
High-Interaction User Tools
Duration
12 Weeks
OverView
JAM set their sights and invested in competing in the custom printing market. What was missing was their in-site designer tool. With 100% focus on the user, we improved on existing designer models to ensure quick adoption of the tool by customers. Layout, user flow and functionality were scrutinized and iterated on. This challenge demanded the ultimate collaboration between the creative department and backend development.
The Challenge
The JAM paper website suffered from a poor layout, cluttered interface, and information overload. Inconsistent custom features clashed with the overall site design, contributing to a high bounce rate.
The Solution
By introducing typographic and graphic design principles globally and comprehensively on the PDP, we were able to modernize the UI and improve the UX. In effect this recovered the bounce-rate and increased conversions.
The Result
The new website significantly boosted Luxe Beauty’s online presence and user engagement. The elegant design and improved functionality attracted more visitors, reduced bounce rates, and increased conversion rates. Luxe Beauty saw a substantial rise in online sales and customer satisfaction, establishing their website as a key asset in their brand’s success.
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