CPower
Revamping Ridged’s brand identity and digital presence with creative brand identity and captivating digital design solutions.
Client
CPower Solutions
Industry
Energy
Service
Brand Identity
UX/ UI Design
Web Design
Ad Campaign
Duration
12 Weeks
OverView
CPower—a leader in “customer-powered grid” energy solutions—turned to our creative team to modernize their digital and visual presence. As the sole designer, I spearheaded a comprehensive redesign of their website while collaborating across channels with Logan as we crafted ads, email templates, and exhibits—bringing CPower’s technology-driven, human-centered story to life.
The Challenge
Their eight-year-old site felt outdated and undermined their credibility, while marketing materials lacked cohesion. Visual messaging needed to convey both cutting-edge technology and trustworthiness. Internally, the team grappled with scattered assets—exhibits, print, web ads, and templates all needed unifying under one refreshed brand story.
The Solution
I reimagined CPower’s online presence with elevated visuals and streamlined navigation. Together with Logan, we created a bold visual identity: sweeping landscapes, double-exposure imagery blending clients and energy tech, and consistent branding across web, email, tradeshow booths, and digital ads. This holistic, expressive aesthetic reinforced their “customer-powered” philosophy.
The Result
Launched in April 2023, the revamped site and collateral transformed CPower’s narrative—highlighting their innovation and client impact with clarity and cohesion. The new visual system unified disparate media, boosting recognition across channels—from digital ads to exhibits—reinforcing CPower’s position at the forefront of energy empowerment.
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