AMRON
Major brand, interface and navigation overhaul, propelling them ahead of competitors .
Client
Amron International
Industry
Diving Equipment
Service
UX/UI Design
Brand Design
Web Design
Duration
10 Week
OverView
Amron makes and sells equipment that people trust their lives with to get important jobs done deep under the ocean surface. Reliability and incredible engineering are what they are known for. Their brand refresh communicated a serious, trustworthy, no frills identity, yet elegant, powerful and expansive like the ocean.
The Challenge
Amron came to Kadro Creative with the goal to modernize their site experience and with open ears. With an unused and dated brand style guide, a refresh was needed. After crafting a new digital brand style guide, inspiration sites and user feedback guided the design. What resulted was a sleek and inspiring user interface and a clean intuitive navigation.
The Solution
With lots of opportunity for visual updates, we wanted to find out more about user experience. Hotjar, a user research tool, was added to the site at the start of the project and but hundreds of anonymous user feedback, collected over the past 5 years, provided great customer insight.
The Result
With a navigation menu that had grown it s offerings over the years, but had not reorganized. Categorization needed to be revisited to improve the logic while not confusing repeat loyal customers. Impactful. Intuitive. Modern. Clean. Incorporating typography principles made the PLP, PDP for these highly specific pieces of equipment, much more digestible. Amron ended up with a fantastic new user experience that communicated their identity and that of their customers.
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