Design makes the difference

Sometimes the difference between a company that feels stuck in the past and one that feels like the future isn’t the product, the pricing, or even the service. It’s design.

Digital brands you know now

Take Airbnb. When they rebranded in 2014, they didn’t change the core idea of renting out spare rooms. What changed was how it felt. Their new visual identity, softer interface, and warm “Belong Anywhere” story reframed the experience. Suddenly, they weren’t just a website full of random couches—they were a global community where you could feel at home anywhere in the world.

Or Slack. The app itself didn’t reinvent the wheel, but the refreshed branding and website overhaul elevated it from “yet another chat app” to a workplace essential. With clearer messaging, friendlier visuals, and a brand voice that sounded less like IT help documentation and more like a colleague you actually liked, Slack went from niche to mainstream almost overnight.

Even Mailchimp tells this story well. Their quirky illustration style, playful tone, and refreshed platform design turned what could have been a boring email tool into a creative brand people actually enjoyed interacting with.

"Forced appreciation" to business value

The lesson? Updating your branding and website isn’t just cosmetic. It can change how people perceive your value. Good design builds trust, makes products easier to understand, and gives customers confidence they’re making the right choice.

A brand identity is more than a logo or color palette—it’s how all the pieces work together to shape perception. And a website is more than a storefront—it’s the stage where your brand’s performance unfolds. If the curtains are old, the lighting is bad, and the sound system crackles, the audience walks out. But with the right design, the same performance can feel unforgettable.

Sometimes, the best way to transform your company isn’t by building something new—it’s by making what you already have look and feel as good as it really is.