Your partner for
digital experiences
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
Based In Raleigh
I specialize in crafting comprehensive brand experiences. I prioritize deep understanding through collaboration, workshops and insightful research to ensure goals are met and visitors become loyal customers.
With over a decade of experience, I've partnered with startups and industry leaders, creating successful brands and digital solutions that resonate across demographics. I blend technical design expertise with a deep love of brand storytelling and user-centric design.
I am committed to pushing the boundaries of innovation, evolving strategies, and adopting the newest technologies to deliver unmatched value.
MY process
The steps I trust and follow when collaborating on projects with clients.
01
Research
We start by learning about your business, audience, and goals to fully understand the problem we’re solving.
02
Define
I pinpoint the core challenges aligning on key needs and opportunities to guide all creative and strategic decisions.
03
Strategize
I build a focused game plan and design system that connects user research and business goals with design outcomes for maximum impact and clarity.
04
Create
I craft thoughtful, user-centered products and experiences, that bring your brand’s vision and strategy to life.
05
Elevate
I utilize user analytics and insights through the creative process to plan for long-term success and scalability as your brand evolves.
01
Research
We start by learning about your business, audience, and goals to fully understand the problem we’re solving.
02
Define
I pinpoint the core challenges aligning on key needs and opportunities to guide all creative and strategic decisions.
03
Strategize
I build a focused game plan and design system that connects user research and business goals with design outcomes for maximum impact and clarity.
04
Create
I craft thoughtful, user-centered products and experiences, that bring your brand’s vision and strategy to life.
05
Elevate
I utilize user analytics and insights through the creative process to plan for long-term success and scalability as your brand evolves.
01
Research
We start by learning about your business, audience, and goals to fully understand the problem we’re solving.
02
Define
I pinpoint the core challenges aligning on key needs and opportunities to guide all creative and strategic decisions.
03
Strategize
I build a focused game plan and design system that connects user research and business goals with design outcomes for maximum impact and clarity.
04
Create
I craft thoughtful, user-centered products and experiences, that bring your brand’s vision and strategy to life.
05
Elevate
I utilize user analytics and insights through the creative process to plan for long-term success and scalability as your brand evolves.
01
Research
We start by learning about your business, audience, and goals to fully understand the problem we’re solving.
02
Define
I pinpoint the core challenges aligning on key needs and opportunities to guide all creative and strategic decisions.
03
Strategize
I build a focused game plan and design system that connects user research and business goals with design outcomes for maximum impact and clarity.
04
Create
I craft thoughtful, user-centered products and experiences, that bring your brand’s vision and strategy to life.
05
Elevate
I utilize user analytics and insights through the creative process to plan for long-term success and scalability as your brand evolves.
work experience
Discover my design journey. Each role has contributed to my passion for innovative design and effective processes.
June 2023 - Present
Kadro Solutions
Director of Creative Services
Provide UX/UI & branding design solutions to enhance the customer journey, improve retention, increase sales, and build brand loyalty. Demonstrate the value and ROI of UX investment to new and existing clients.
June 2023 - Present
Kadro Solutions
Director of Creative Services
Provide UX/UI & branding design solutions to enhance the customer journey, improve retention, increase sales, and build brand loyalty. Demonstrate the value and ROI of UX investment to new and existing clients.
June 2023 - Present
Kadro Solutions
Director of Creative Services
Provide UX/UI & branding design solutions to enhance the customer journey, improve retention, increase sales, and build brand loyalty. Demonstrate the value and ROI of UX investment to new and existing clients.
June 2023 - Present
Kadro Solutions
Director of Creative Services
Provide UX/UI & branding design solutions to enhance the customer journey, improve retention, increase sales, and build brand loyalty. Demonstrate the value and ROI of UX investment to new and existing clients.
January 2025 - May 2025
North Carolina State University
Adjunct Professor - College of Design
Developed and taught hands-on studio course on UX/ UI redesigning responsive eCommerce sites using Design Thinking, covering user research, brand identity, UX methods, prototyping and user testing with industry standards.
January 2025 - May 2025
North Carolina State University
Adjunct Professor - College of Design
Developed and taught hands-on studio course on UX/ UI redesigning responsive eCommerce sites using Design Thinking, covering user research, brand identity, UX methods, prototyping and user testing with industry standards.
January 2025 - May 2025
North Carolina State University
Adjunct Professor - College of Design
Developed and taught hands-on studio course on UX/ UI redesigning responsive eCommerce sites using Design Thinking, covering user research, brand identity, UX methods, prototyping and user testing with industry standards.
January 2025 - May 2025
North Carolina State University
Adjunct Professor - College of Design
Developed and taught hands-on studio course on UX/ UI redesigning responsive eCommerce sites using Design Thinking, covering user research, brand identity, UX methods, prototyping and user testing with industry standards.
December 2015 - Present
hiii Design
Founder
Freelance designer creating brands, websites, logos, and digital campaigns for diverse clients. Manage contractors, client communications, presentations, and feedback to align with brand and media strategies.
December 2015 - Present
hiii Design
Founder
Freelance designer creating brands, websites, logos, and digital campaigns for diverse clients. Manage contractors, client communications, presentations, and feedback to align with brand and media strategies.
December 2015 - Present
hiii Design
Founder
Freelance designer creating brands, websites, logos, and digital campaigns for diverse clients. Manage contractors, client communications, presentations, and feedback to align with brand and media strategies.
December 2015 - Present
hiii Design
Founder
Freelance designer creating brands, websites, logos, and digital campaigns for diverse clients. Manage contractors, client communications, presentations, and feedback to align with brand and media strategies.
April 2022 - May 2023
Method Savvy
Senior Creative Designer
Led omni-channel brand experiences for B2C/B2B clients. Partnered with strategists and Meta team on campaigns and web design. Managed designers to deliver high-quality, on-brand work that exceeded expectations.
April 2022 - May 2023
Method Savvy
Senior Creative Designer
Led omni-channel brand experiences for B2C/B2B clients. Partnered with strategists and Meta team on campaigns and web design. Managed designers to deliver high-quality, on-brand work that exceeded expectations.
April 2022 - May 2023
Method Savvy
Senior Creative Designer
Led omni-channel brand experiences for B2C/B2B clients. Partnered with strategists and Meta team on campaigns and web design. Managed designers to deliver high-quality, on-brand work that exceeded expectations.
April 2022 - May 2023
Method Savvy
Senior Creative Designer
Led omni-channel brand experiences for B2C/B2B clients. Partnered with strategists and Meta team on campaigns and web design. Managed designers to deliver high-quality, on-brand work that exceeded expectations.
May 2021 - September 2021
LabCorp
UX/UI Designer - Contract
Met with experts to collect first-hand feedback. Collaborated with development, product managers stakeholders and other designers in agile workflow. Uncovered and solved UI issues with multiple design solutions. Delivered HiFidelity UI prototypes.
May 2021 - September 2021
LabCorp
UX/UI Designer - Contract
Met with experts to collect first-hand feedback. Collaborated with development, product managers stakeholders and other designers in agile workflow. Uncovered and solved UI issues with multiple design solutions. Delivered HiFidelity UI prototypes.
May 2021 - September 2021
LabCorp
UX/UI Designer - Contract
Met with experts to collect first-hand feedback. Collaborated with development, product managers stakeholders and other designers in agile workflow. Uncovered and solved UI issues with multiple design solutions. Delivered HiFidelity UI prototypes.
May 2021 - September 2021
LabCorp
UX/UI Designer - Contract
Met with experts to collect first-hand feedback. Collaborated with development, product managers stakeholders and other designers in agile workflow. Uncovered and solved UI issues with multiple design solutions. Delivered HiFidelity UI prototypes.
June 2017 - November 2020
RTI International
Graphic Designer
Conducted research on content and end viewer prior to every iteration. Designed motion graphics, posters presentations, logos and project identities. Became prefered designer for multiple departments due to inclusive process, discussions, ideations and delivery. Earned two internal design awards for effective, eye-catching projects.
June 2017 - November 2020
RTI International
Graphic Designer
Conducted research on content and end viewer prior to every iteration. Designed motion graphics, posters presentations, logos and project identities. Became prefered designer for multiple departments due to inclusive process, discussions, ideations and delivery. Earned two internal design awards for effective, eye-catching projects.
June 2017 - November 2020
RTI International
Graphic Designer
Conducted research on content and end viewer prior to every iteration. Designed motion graphics, posters presentations, logos and project identities. Became prefered designer for multiple departments due to inclusive process, discussions, ideations and delivery. Earned two internal design awards for effective, eye-catching projects.
June 2017 - November 2020
RTI International
Graphic Designer
Conducted research on content and end viewer prior to every iteration. Designed motion graphics, posters presentations, logos and project identities. Became prefered designer for multiple departments due to inclusive process, discussions, ideations and delivery. Earned two internal design awards for effective, eye-catching projects.
brands I've Launched
I’ve worked with some great companies over the years. Here's a few that I also made logos for.
AM Sound Design
Autopilot
Boring Designs
D.I.Y. Design
Resignation Brewery
RSR Coaching
Sleepy Tree
So To Speak
SSBD Shirts
D.I.Y. Design
Before And After
Fitz Beach Club
GT2
Gurl Talk
InnFlow
K&B Global
Lonnie Glover Construction
MSA Advertising
Paul Carson
Statistics.com
SW15H
AM Sound Design
Autopilot
Boring Designs
D.I.Y. Design
Resignation Brewery
RSR Coaching
Sleepy Tree
So To Speak
SSBD Shirts
D.I.Y. Design
Before And After
Fitz Beach Club
GT2
Gurl Talk
InnFlow
K&B Global
Lonnie Glover Construction
MSA Advertising
Paul Carson
Statistics.com
SW15H
AM Sound Design
Autopilot
Boring Designs
D.I.Y. Design
Resignation Brewery
RSR Coaching
Sleepy Tree
So To Speak
SSBD Shirts
D.I.Y. Design
Before And After
Fitz Beach Club
GT2
Gurl Talk
InnFlow
K&B Global
Lonnie Glover Construction
MSA Advertising
Paul Carson
Statistics.com
SW15H